Generate buzz around the return of live play as Dragonlance: Shadow of the Dragon Queen takes the mainstage at PAX Unplugged.
the approach
Leverage deep knowledge of D&D and insights on D&D players by tapping into a trend that dovetails perfectly with live play's sensory focus: ASMR. Or should I say aasimar?
the ask
Build hype for the first ever D&D Direct, a show from Wizards of the Coast full of announcements and reveals for the upcoming year in D&D.
the approach
Knowing that D&D players are detail-oriented puzzle-solvers, created a realistic tabletop setting where almost every prop was an Easter egg relating to a D&D Direct reveal in some way.