Debut Hot Wheels: Rift Rally and successfully communicate it as a mixed-reality racing game, targeting an audience of mostly pre-teen boys and knowing that this is coming on the tail of Mario Kart Live: Home Circuit.
the approach
Create an edu-taining spot that celebrates Hot Wheels: Rift Rally and establishes its own unique voice, style, look and feel, while still joyfully leaning into the equity of Hot Wheels.